Hi, I’m Alex
Senior Copywriter & AI Editorial Strategist

I’ve been part of Virgin Voyages’ Creative Studio for over seven years, starting in copy and advancing into senior brand and content strategy. Today, I design the systems behind the storytelling — building AI-enabled editorial frameworks that scale brand voice, streamline production, and eliminate friction across creative teams. My focus sits at the intersection of brand clarity, operational efficiency, and intelligent automation.

Previously, I worked as a Private Yacht Charter & Event Specialist in NYC and South Florida., and as Dive Instructor and Coordinator in the Caribbean — specializing in shark diving, night diving, underwater videography and photography, and teaching SCUBA courses.

Professional Skills

• AI Strategy & Development

• Brand Strategy & Positioning

• Copywriting & Storytelling (long-form, short-form, campaign-driven)

• Strategic Planning & Development

• Guerilla Marketing & Experiential Advertising

• Creative Concept Development & Ideation

• Tone of Voice Creation & Brand Voice Guidelines

• Travel & Hospitality Marketing Expertise

• Cross-Channel Messaging (print, OOH, digital, social, email)

• Sales Enablement Writing (agent prompts, B2B materials)

Specialties

• AI custom model development, process automation, and tool integration

• Cruise & Luxury Travel Marketing

• Adaptive writing styles and persuasive messaging

• AI-driven segmentation

• Cultural tailoring (regionally focused messaging for NYC & Northeast, West Coast, Miami, Puerto Rico, UK, Europe, and Australia)

• Campaign naming & theme ideation

• High-impact one-liner & tagline development

• Seasonal, event-based, food & beverage positioning (launches, inaugural sailings, Specialty Cruises, Eat & Drink Festival)