About me

Hi, I’m Alex
Senior Copywriter & AI Editorial Strategist

I’ve been working at Virgin Voyages for over 7 years.

Before working in the Virgin Creative Studio, I was a Private Yacht & Event Specialist in NYC and South Florida.

Plus, a Dive Instructor and Coordinator (Honduras, Bahamas, Cayman Islands) — specializing in shark diving, underwater videography and photography, teaching SCUBA courses, and leading dives

A woman smiling at the camera standing in front of the Union Jack Memorial, a large stone monument with carved figures. The memorial is situated outdoors near a river, with a bridge visible in the background.

Professional Skills

  • AI Strategy & Development

  • Brand Strategy & Positioning

  • Copywriting & Storytelling (long-form, short-form, campaign-driven)

  • Strategic Planning & Development

  • Guerilla Marketing & Experiential Advertising

  • Creative Concept Development & Ideation

  • Tone of Voice Creation & Brand Voice Guidelines

  • Travel & Hospitality Marketing Expertise

  • Cross-Channel Messaging (print, OOH, digital, social, email)

  • Sales Enablement Writing (agent prompts, B2B materials)

Specialties

  • AI custom model development, process automation, and tool integration

  • Cruise & Luxury Travel Marketing

  • Adaptive writing styles and persuasive messaging

  • AI-driven segmentation

  • Cultural tailoring (regionally focused messaging for NYC & Northeast, West Coast, Miami, Puerto Rico, UK, Europe, and Australia)

  • Campaign naming & theme ideation

  • High-impact one-liner & tagline development

  • Seasonal, event-based, food & beverage positioning (launches, inaugural sailings, Specialty Cruises, Eat & Drink Festival)

Let's connect