Like the nostalgic feel of receiving a postcard in the mail—the sense of place, the joy of connection—each design concept begins by tapping into that same excitement, while staying true to Virgin Voyages’ cheeky, elevated ToV.

Strategically, these postcards move visitor through the marketing funnel with distinct intent. By announcing a new ship launch or displaying a punchy headline ‘Epic views & five-star reviews’ — these elements build awareness and excitement; limited-time offers feature urgent messaging in the consideration stage, with a compelling reason to act now; whereas a casino mailer zeroes in on a high-value audience at the bottom of the funnel, enticing loyal Sailors and to come aboard with a wink and a gamble. Together, direct mail can be both nostalgic and modern—personal, playful, and perfectly on-brand.

High Return: By the end of Q4 2025, Direct Mail generated $110.6 million in incremental revenue from an $8 million investment, achieving a strong 13.8 incremental return on ad spend (iROAS).

Performance: The "Sailor RTG" (retargeting existing sailors) segment was exceptionally profitable, with a 173.8 iROAS.

In Q1 2025, the program generated:

• Over 4,700 bookings

• Nearly $14M in revenue, with $8.3M attributed to incremental DM impact

In 2024, the program generated:

• $34.2M in incremental revenue

• 11,247 incremental conversions