* Digital Touchpoints * Banners * Movable Ink

* Digital Touchpoints * Banners * Movable Ink

  • With an updated mobile-first CRM strategy, we reduced the amout of email text by utilizing dynamic cards and banners. This resulted in a global Open Rate and CTOR increase within one month of implementation.

    USA + 2.44%
    UK + 3.92%
    AUS + 2.27%

  • Working with the web and design teams, we developed moveable ink modules and banners to maintain a similar look and feel across multiple channels. Not only did it offer flexibility to say more with less, using dynamic visuals and headlines, countdown timers, cards, and flags, this reduced the size and length for all web and email assets — aligning with a mobile-first UX design approach.

A person holding a smartphone displaying a travel app on a red background with various vacation package options. Next to it, there is a flyer promoting Caribbean islands, featuring images and names of Barbados, St. Lucia, St. Maarten, and Tortola, with a red 'Book Now' button at the bottom.
A collage of four travel advertisements and promotions. The top left features a promotional flyer for luxury cruises with pictures of food, Wi-Fi, tips, drinks, shows, and workouts, with a Caribbean beach scene at the bottom and a red "Book Now" button. The top right displays an ad for a ferry sailing with a sunset background, offering 70% off on a second sailor and a red "Learn More" button. The bottom right is an ad for a travel package to Mayan Sol, including prices, dates, and discounts, with a sunset beach scene. The bottom left contains two smaller ads, one for a Caribbean getaway with a beach and pool scene, and another urging planning for a 2025 Mediterranean trip, both with arrow icons.
A digital collage of travel advertisements for Voyages, featuring images of people enjoying scenic locations, promotional discounts, and slogans about travel destinations like the Med and Paradise, with call-to-action buttons.
  • A woman sitting on a wooden bench at a bus stop, looking to the side, with a large travel advertisement behind her, autumn leaves on the ground, and trees in the background.

    Greetings From Your New Destinaion

    Out-of-Home Geotargeting

  • A digital advertisement showcasing breakfast food, with text that reads: 'Greetings from 20+ eateries. All dining is always included on every kid-free voyage.' The ad features a person cutting into a plate of breakfast with eggs, greens, and potatoes, with a glass of champagne nearby. The logo of Virgin Voyages is at the bottom left, and there is a QR code. The background includes a lit, curved architectural structure.

    Greetings From 20+ Eateries

    Out-of-Home Digital Billboard

  • A promotional graphic for Razzle Dazzle restaurant's Bubbles & Bites event featuring three glasses of champagne, baskets of fried chicken, and a plate of snacks on a bar counter, with text promoting a pairing class and encouraging booking through the Virgin Voyages app.

    Bubbles & Bites Event

    Virgin Voyages onboard media

  • Two people enjoying drinks at a festival, with the text 'Eat & Drink Festival' around them, on a decorative maroon background with pink wavy lines.

    Eat & Drink Festival Banner

    Dynamic banner used in web and CRM assets

  • A promotional graphic for Virgin Voyages' Eat & Drink Festival with a photo of a smiling couple holding drinks, standing on a cruise ship deck against the sky. The festival returns to the Mediterranean and Caribbean in July. The graphic features a QR code for more information.

    Eat & Drink Festival Promo

    Virgin Voyages onboard media

  • Four friends enjoying drinks on a beach during daytime, with boats in the water and mountains in the background, promoting a travel deal for a cruise starting at $129 per person.

    (Not) Home for the Holidays Promo

    Virgin Voyages closed-network advertising